The label redesign project for Ketterer German Bread focused on updating the brand's visual identity while maintaining its essence and core values. Leveraging existing visual elements, new labels were created that reflect the superior quality, artisanal character, and natural and healthy ingredients of their products.
The refreshed design incorporates the brand's distinctive colors, ensuring that the visual identity is immediately recognizable to existing customers while appealing to a new audience. The labels clearly and attractively highlight the nutritional benefits and Ketterer's commitment to making healthy, authentic breads.
This project sought not only to modernize the appearance of the products, but also to effectively communicate Ketterer's message: breads of excellent quality, made with dedication and respect for artisan traditions.
